The Publisher's Advantage: Distribution
Having an extensive library of titles has enabled BookShorts
to develop a distribution network with traditional and new
media broadcasters that is otherwise not available to those
with single titles.
We use this network in addition to publicly accessible
outlets to deliver quantifiable audiences to our clients.
The service can be especially helpful to small presses
and self-published authors. Contact us directly for a comprehensive
list of our distribution anbd marketing partners - its growing
all the time!
Our marketing philosophy is based on the belief that a media
component without the attendant strategic thinking for distribution
will not reach its potential. For that reason, we keep a sharp
eye on specific distribution opportunities right from the
first step in the Strategic Plan. Special emphasis is placed
on using outlets and channels that build on one another, with
an emphasis on using new media and traditional promotion hand-in-glove.
* BOOKSHORTS DISTRIBUTION INCLUDES:
YouTube
Blip.TV
iTunes
MySpace Videos
Google Video
AOL / Motionbox
Mefeedia.com
SUMO.tv
Revver Video
Open Library
AND outlets specific to the book's genre i.e. cooking,
environment, pop culture etc.
Guaranteed Digital Syndication
MovingStories.TV: Available on Blogger.com and Blip.TV, this
outlet includes segments from the television series, individual
BookShort films, and editorial coverage of events in the world
of books, short films, and digital media.
Industry Newsletter (HTML): 1000 permission-based recipients,
emailed to Publishing, Television, Digital Media Professionals,
plus artists, fans, and sponsors.
Online Editorial Outlets for Themed Promotions
Segments are produced for syndication to outlets such as MSN,
Yahoo, CBC.ca “Words at Large,” Showcase.ca, Chatelaine.com,
artists’ sites / blogs, and other broadband portals. Outlets
whose content is curated includes
Barnes & Noble Online
Borders.com
Amazon.com
Amazon.ca
Independent bookstores * PLUS PROMOTIONAL
AND PUBLICITY OPPORTUNITIES
We have a number of cross-media promotion case studies, and
are able to place media with partners who are assured of an
ongoing supply of media inventory.
BookShorts' productions have received solid industry press
recognition - for a sampling of just the print and online
coverage, visit the section FOR JOURNALISTS.
|