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The Publisher's Advantage
Here are a few of the ways that publishers are using BookShorts
:
- Publisher’s website – to draw subscribers
and sell books
- Advertising and Promotion on Retailer websites
- Viral email initiatives
- Publicity as part of an Electronic Press Kit (EPK)
- Screenings in Author Reading Programs
- Pre-Event Screenings, Promotion in Bookstores
- Pre-Sales Presentations to Buyers and at Sales Conference
- Book Club promotion (incentives and/or programming)
For those who wish to maximize their points of contact with
the reading public, BookShorts Inc. offers a dedicated video
distribution network built from our successful program of
original short films.
We provide these services for publishers or authors whose
available time to promote books through in the newer forms
of consumer outreach -- such as blogs and online social networking
-- may be limited.
BookShorts posts the film and video we produce with specific
"call to action" messages appropriate to the hosting
outlet.
Complete
2007 Publisher & Author Program .PDF here
* BOOKSHORTS VIDEO DISTRIBUTION INCLUDES:
Chapters Indigo is now featuring BookShorts
in their Special Features section: see Author
Videos and Podcasts - the relationship is an ongoing one
and they continue to take new media on a select basis.
* PLUS THESE BROADBAND OUTLETS
BookShorts.Blip.TV
BookShorts.com/blog
YouTube
Google
Video
iTunes
AOL Video
MySpace
Yahoo
Video
Blip.TV
Blogger
Revver
Metacafe
digg (social network)
del.icio.ous (bookmarking)
AND outlets specific to the book's genre i.e. cooking,
environment, pop culture etc.
* PLUS NATIONAL TELEVISION SERIES
Projects that match the editorial mandates of BookShorts'
MOVING STORIES - www.movingstories.tv
- may be broadcast on local and nationally televised series
AND licensed to other cable specialty channels.
* PLUS PROMOTIONAL AND PUBLICITY OPPORTUNITIES
We have a number of cross-media promotion case studies, and
are often able to place media with partners who are assured
of an ongoing supply of media inventory.
BookShorts' productions have received solid industry press
recognition - for a sampling of just the print and online
coverage, visit the News section; for a tabulated list, contact
Judith.
PRODUCTION
The BookShort creative team is available, on a commission
basis, to produce short-format video programming.
Examples of creative treatments we have found work well for
the industry are available in the PROFILES
media section of this site, or visit BookShorts on Blip.TV
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