May 15, 2006

 

 

 

 

BookExpo America Publisher / Media Alert

 

 

 

 


Just three screen minutes will make your day...

See it First at BookExpo America
BookShorts New Media Innovation in Book Marketing
Short Films Launch Book Marketing for the Global Content Era

Unlike the music industry, where companies ignored the consumer’s preferred platforms at their peril, word is spreading internationally in the book trade about the merits of bridging the gap between technology and books using short film and interactive content. Publishers are moving quickly to embrace the BookShorts innovation -- participating with new release titles in the BookShorts 2006 program are: PENGUIN GROUP (CANADA); THE SECRET MOUNTAIN; ECW PRESS; WHITE KNIGHT BOOKS; MCCLELLAND and STEWART; EDGE SCIENCE FICTION FANTASY PUBLISHERS; RANDOM HOUSE CANADA; and THOMAS ALLEN PUBLISHERS.

 

Kim McArthur, CEO of McArthur & Company, an early champion of the program:
“We feel that it is absolutely essential to explore new arenas for promoting our books and authors, Pauline Couture’s Ice and Patrick Watson’s This Hour Has Seven Decades now will be seen by an entirely new audience of readers and we couldn’t be more pleased with the result!”

Sharon Klein, Deputy Publicity Director, Random House of Canada:
“Random House of Canada is delighted to work with Judith again. If there’s one book to lend itself to the BookShorts format, it’s Douglas Coupland’s book, JPod. We’re really excited about all the possibilities.”

Susan Swan, author of What Casanova Told Me:
“The genius of BookShorts is the way they encourage a younger generation more familiar with screens to pick up a book. I foresee a day when BookShorts are everywhere––on cell phones, elevator screens, as high school teaching aids, even on domestic and international airline flights...BookShorts already work on websites and TV, but this is only the start of their usefulness”

Contact
DEBBY DE GROOT
ddg Publicity & Marketing
Direct: (647) 295-2970
debby@bookshorts.com

 

 

 

 

BookShorts Launches at BEA 2006
BookExpo America and Judith Keenan, Executive Producer of BookShorts are pleased to host the first on-site screening ever undertaken at BookExpo America. BookShorts is an innovative company that produces and broadcasts short films based on books to help publishers market their new releases. Ten large television screens will be mounted in the Autographing Area to broadcast a recurring loop of original book-to-film productions. For the thousands of book industry professionals lining up for autographs, the BookShorts screening will demonstrate not only the possibilities for a retail or literary festival environment, but also show exactly how effective screen media is in introducing new titles to new audiences.

To see the catalogue of films, visit www.BookShorts.com

Upcoming
The BookShorts program will premiere additional films and titles at BookExpo Canada (June 11 -12, 2006) where the screening program will again be presented as the “BookShorts Lounge”

 

 

 


About BookShorts
BookShorts is an innovative and exciting new way to bring books to the attention of new readers. The high-quality three-minute films are adapted from new release titles, produced with behind-the-scenes features, and offer multi-platform broadcast options. BookShorts are distributed on specialty and cable television, on the Internet, in retail kiosks, at literary festivals and readings, as electronic press kits, and on new for 2006 -- mobile wireless networks. They have screened nationally in film and literary festivals from Vancouver to St. John's to New York. For current broadcast catalogue, visit www.bookshorts.com

BookShorts Literacy Program is supported by Canadian Heritage Book Publishing Industry Development Fund; Movieola-The Short Film Channel; BookExpo America and BookExpo Canada.

Debby de Groot
ddg Publicity for
BookShorts Literacy Program / BookShorts Inc. Direct: 647.295.2970
Debby@BookShorts.com

 

 


NOTE: You have received this newsletter because you have subscribed to our list or expressed and interest in receiving news from BookShorts. We highly respect your privacy and if you wish to be removed from the list, please "reply" with REMOVE in the subject line.