“Harry Potter” publisher plans ‘MySpace for books’

Bloomsbury, the publisher behind the hit book series 'Harry Potter', has announced that it has plans to create the MySpace of the book world. With the final 'Potter' coming out later this year, and amidst falling profits, the company sees entering the social media space as a way of filling the void.

They want to create a literary alternative to online communities such as YouTube, Bebo. Seems to me that a better use of resources would be to use tech like BlipTV, Revver already available -- one then needs only content, focus on brand, and a spend on marketing = more book buyers. A service organization could just as easily set this up -- publisher agnostic, paying back proportional ad revs to the participating publishers. Don't waste resources on re-creating what already exists Mr. Nigel Newton - leverage leverage leverage! Anyone need a business plan? (lol)





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