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Tuesday, November 03, 2009

IPhone challenge to Kindle as book apps surge

The iPhone may take market share from the Amazon Kindle, following an explosion in the supply of book apps last month, according to a report by San Francisco-based mobile application analytics company Flurry.

The number of book apps supplied to the iPhone App Store overtook the number of games apps for the first time in September, Flurry reported.

...

Last week The Bookseller revealed that slow-moving publishers could be left out of the "explosion" in demand for the creation of book applications for the Apple iPhone and iPod Touch. Adam Martin, head of the interactive department at United Agents, said apps were a "game-changer" for authors and publishers. He warned that publishers needed to move "within the next six months". "If they are slow, they may get left out," he said.

For the complete article, visit >>The Bookseller here<<

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