Video News Coverage at BEA 2007
May 31 through June 3

BookShorts returns to BookExpo America for its second year, and this time we're doing it 'shootin' style.' For the New York gig MAY 31 TO JUNE 3, we'll be covering events with our trusty lens on and off the trade show floor. Edited video reports will be broadcast via BookExpoCast following the show, as well as the regular extensive BookShorts Distribution Network.

TIP US A PRESS RELEASE If you have an event or author attending that makes a good news story, check out our coverage priorities then email judith@bookshorts.com, details BookShorts.com/bea

BOOKSHORTS EDITORIAL COVERAGE

BookShorts undertakes the following types of editorial coverage; to propose your event or author, please email Judith Keenan or text message mobile 416.843.4425

BOOKSHORTS Video Blog
http://www.bookshorts.com/blog

• Video camera, on-board audio and lighting, ENG style
• Topics of interest include b2b industry events, news and trends targeted to the bibliophile and industry audiences, namely book publishing in the context of television, film, and interactive digital media
• Some produced vignettes are made available for syndication through major news and lifestyle portals
• Produced vignettes can be licensed to authors / publishers for inclusion in electronic press kits, for broadcast, websites, blogs
• Example coverage: Awards, BookExpo, readings, launch events, themed specialty subjects namely health and wellness, travel, celebrity authors, activism and environmental concerns.

MOVING STORIES Broadcast Television Series
http://www.movingstories.tv

• News segments made available for syndication to retailers, specialty channels and cable broadcast television
• Typical process includes assignment of cameraperson, producer, and interviewer in a controlled setting; time commitment can be up to one hour for in-depth interviews
• Programmed around a topic or theme which includes multiple on-camera commentators
• Also shot as behind-the-scenes features during the production of BookShorts original films
• Submissions of editorial media created by others are accepted on a case by case basis
• Example editorial: segments on trends, awards, technology, niche subjects, pop culture.

COMMISSIONED PROGRAMMING

BOOKSHORT FILMS
http://www.bookshorts.com/watch_films.htm

Commissioned production of quality short films in the style of projects such as JPod, ICE, The Fighter and What Casanova Told Me. Films such as these in the BookShorts catalogue are being screened in film festivals in Canada and the United States, and form the basis of our programming for television series on national broadcast channels. The Short Film Program requires a minimum six to eight months pre-production lead time in order to assemble creative teams, script adaptations, and financing.

BOOKSHORT AUTHOR PROFILES
http://www.bookshorts.com/watch_profiles.htm

For publishers and authors, the BookShort Author Profile is a “low-cost, quick-production” solution to the challenge of reaching the millions of readers currently using video blogs, podcasts and online social networks to inform their book buying decisions.

Creative content focuses on the author in an interview, “illustrated” with visuals and enhanced by music soundtracks, chosen to deepen the readers’ understanding of the book. When posted, they will be accompanied by a “call to action” appropriate to the culture of distribution outlets, maximizing the video’s effectiveness.

BookShorts is making Author Profiles a priority this year for two clear reasons: because publishers have confirmed their effectiveness in promotions and publicity; and because their ubiquity across many reading genres – publishers consistently report that print, radio and online media works in combination to bring readers to books. BookShorts has already produced more than 50 Artist and Event Profiles and we’re adding to that catalogue on a weekly basis.

BookShorts' productions have received solid industry press recognition - for a sampling of just the print and online coverage, visit the News section; for a tabulated list, contact Judith.

What are BookShorts?

BookShorts produces and distributes original films and video programs based on books. Our author profiles, short films, and television series are broadcast on specialty TV channels, the Internet, in bookstores, at festivals and live events. Video blogs, podcasts, online social networks DVDs and EPKs are just some of the ways publishers are using BookShorts to connect with audiences’ appetite for byte-sized entertainment.

Here are a few of the ways that publishers are using BookShorts:

• Publisher’s website to draw traffic, subscribers and sell books
• Advertising and Promotion on Bookseller websites
• Publicists Electronic Press Kit (EPK)
• Pre-Event Screenings and Promotions in Bookstores
• Sales Presentations to Buyers and at Sales Conference
• Book Club Promotions
• Video Content on Social Networks and Media Websites

Visit BookShorts on My BEA BookExpo America

* A perfect adjunct to this year’s
conference workshops - put your new knowledge into action!

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http://www.bookshorts.com/bea